In 1979 when Kerry Martin started his company he stood by one guiding principle, “Whatever you promise, whatever you say, just do it. Be a person of your word, even when telling the truth doesn’t make the customer happy, because in the long run it’s the right thing to do.” It’s a motto that still serves him well even after 45 years. Kerry is constantly honored by stories from clients who have come back to tell him, years later, about cherished family memories that were made around their swimming pools. “That’s special. That’s why big companies don’t make it in the pool business, they’re money driven. It never has worked and it never will.” Even after all this time, Kerry Martin is still excited about the pool industry. He believes that when you appreciate the pool industry, swimming pools become an art form and his canvas is the client’s backyard. “Combine that with family, and this business is priceless.” As far as the future holds, he knows that his son, Kyle Martin, will follow those same principles that have worked for him since the beginning and success will follow.